Be Seen Where Buyers Ask Questions

GEO & AEO Roadmap for Business Impact

Why This Matters

Your buyers no longer just “Google and click.” They:

Ask Google directly (“People Also Ask,” featured snippets).
Ask AI engines (ChatGPT, Google SGE, Perplexity, Gemini). If you don’t show up in those answers, your competitors will.

What’s the Difference?

Answer Engine Optimization (AEO) Get quoted in Google’s direct answers (featured snippets, People Also Ask, voice assistants). Think quick, bite-sized answers.
Generative Engine Optimization (GEO) Be cited in AI-generated answers that pull from multiple sources. Think deep, authoritative content AI tools trust.

Which Drives ROI?

Funnel Stage	AEO (Google Answers)	GEO (AI-Generated Answers)	ROI Potential
Awareness (TOFU)	FAQs, definitions, voice snippets	Broad educational content	Medium (visibility + authority)
Evaluation (MOFU)	“Best [solution] for X” snippets	Comparison guides, expert content	High (leads, influence)
Decision (BOFU)	Pricing/benefit snippets	Case studies, proof in AI answers	Very High (pipeline + revenue)

The Roadmap

Step 1: Quick Wins (AEO)

Optimize FAQs & schema.
Target decision-stage snippets (not just definitions).

Step 2: Future-Proof (GEO)

Publish deep, expert-driven content hubs.
Use E-E-A-T signals so AI engines trust your content.

Step 3: Capture ROI

Pair visibility with conversion optimization: strong CTAs, case studies, and landing pages that turn clicks into deals.