The AI citation tracking space is rapidly evolving. Here are current options for monitoring your brand's presence in AI-generated answers.

Current State of AI Citation Tracking

As of early 2026, dedicated AI citation monitoring tools are still emerging. Most organizations use a hybrid approach:

• Manual tracking for qualitative depth
• Partial automation via SEO tools adding AI features
• Custom solutions for enterprise needs

Key challenge: AI engines (ChatGPT, Perplexity, Claude) don't provide official "citation analytics" dashboards like Google Search Console does for traditional search.

Option 1: Manual Tracking (Free, High Effort)

Best for: Small businesses, early-stage validation, limited budgets

Process:

1. Create spreadsheet with target queries
2. Manually query each in ChatGPT, Perplexity, Google AI Overviews
3. Record citation status, competitor presence, context
4. Repeat weekly or bi-weekly

Pros:

• Free
• Deep qualitative insight
• Full control over what's tracked