Why Discovery Matters

When you're ready to move, discovery can feel like a delay. You already know what you want. Can't we just start building?

The reality is that discovery isn't a delay—it's an investment that prevents expensive rework, missed requirements, and misaligned expectations.

What Discovery Actually Does

Discovery isn't just about us learning your business. It's about:

1. Surfacing hidden requirements — The things you know but haven't articulated yet
2. Aligning expectations — Making sure "done" means the same thing to both of us
3. Identifying constraints — Technical, timeline, budget, or process limitations
4. Preventing rework — Catching misalignments before they become expensive

What Gets Missed Without Discovery

Example 1: The Unstated Requirement

Week 0: "We need a lead generation campaign."

Week 1-4: Campaign launches. Strong metrics. Leads flow in.

Week 5: "Wait, these leads don't have VA status. We can't route them without that field."

Week 6-8: Rebuilding forms, workflows, and qualification logic to capture data that should have been in V1.

What discovery would have caught: "Walk me through what happens after someone fills out your form. Who gets it? How do you route it? What data do you need to make that work?"

Example 2: The Platform Limitation

Week 0: "We need marketing automation."

Week 1-3: Workflows designed and partially built.

Week 4: "Our HubSpot tier doesn't support this. We'd need to upgrade or use workarounds."