This guide helps you understand how O8 works with you, what we need from you to deliver our best work, and how to set up engagements for success.
The strongest client-agency partnerships are built on clarity, not speed. When both sides understand responsibilities, timelines, and success criteria upfront, projects move faster and deliver better results.
This section covers the key factors that make engagements successful—and what can derail them.
When Marketing Works But Results Don't Show Yet
Understanding Campaign Metrics vs. Business Outcomes
Why We Need Documented Processes
The Importance of Executive Alignment
Why Discovery Can't Be Skipped
How We Work Together: Roles and Collaboration
How to Evaluate Marketing Tools for Success
How to Give Feedback That Drives Results
How to Send Materials for Review: Input Deadlines & Quality Protection
Page Documents
When Marketing Works But Results Don't Show Yet
Understanding Campaign Metrics vs. Business Outcomes
Why We Need Documented Processes
The Importance of Executive Alignment
Why Discovery Can't Be Skipped
How We Work Together: Roles and Collaboration